# How to get your business recommended by ChatGPT and Google AI Source: https://www.highimpactmarketing.com.au/insights/get-recommended-by-chatgpt-and-google-ai Business: High Impact Marketing (High Impact Marketing Pty Ltd, ABN 98 703 592 563), Brisbane, Australia. Serving clients Australia wide and worldwide. AI and search 29 October 2026 # Recommended by AI. AI assistants like ChatGPT, Google's AI Overviews, Gemini, Perplexity, Copilot and Claude recommend businesses they can find clear, consistent and trustworthy information about. That information comes from your own website and from the wider web: your Google Business Profile, directory listings, reviews, media coverage and social profiles. To be recommended, make your website easy for these systems to read, keep your details identical everywhere, earn genuine mentions from other sources, and answer the questions your customers actually ask. By Claudia High Impact Marketing, Brisbane ## Where AI assistants get their answers Most AI assistants that recommend businesses draw on live search results as well as what they learned in training. Google's AI features draw on Google's own index. Other assistants draw on search indexes including Bing's, along with their own crawlers. In practice this means the foundations of search still matter: if search engines cannot find and understand your business, AI assistants will struggle to as well. The difference is that an assistant gives one answer rather than ten links. It tends to favour businesses it can describe confidently, which means businesses whose details are specific, consistent and backed up by other sources. ## Make your website easy to read Give every service its own page that says plainly what it is, who it suits and how it works. Give every area you genuinely serve its own page with real local detail, like our pages for [Brisbane](https://www.highimpactmarketing.com.au/marketing-brisbane), the [Gold Coast](https://www.highimpactmarketing.com.au/marketing-gold-coast) and the [Sunshine Coast](https://www.highimpactmarketing.com.au/marketing-sunshine-coast). Answer common questions in plain language near the top of the relevant page, because that first paragraph is what gets quoted. Behind the scenes, add structured data that tells machines what your business is, where it operates and what it sells. Check that your robots.txt file lets the main AI crawlers in. A short plain text summary of the business at /llms.txt is also a simple, low effort addition. To see whether assistants already name you, run our [free AI visibility checker](https://www.highimpactmarketing.com.au/tools/ai-visibility-checker). ## Keep your details identical everywhere Your business name, phone number, website and service area should read exactly the same on your website, Google Business Profile, Bing Places, Apple Business Connect, LinkedIn, Facebook, Instagram and every directory you appear in. Small differences, like an old address or an old domain, make it harder for any system to be sure it has the right business. If you have changed name, domain or address, update every listing you can find and set up permanent redirects from the old website to the new one. ## Earn genuine mentions AI assistants give more weight to what others say about you than to what you say about yourself. Google reviews, reviews on industry directories, articles in business publications, podcast appearances, awards and speaking roles all count. Each one is an independent source confirming that your business is real, active and good at what it does. The most reliable way to build these is steady and genuine: ask happy clients for reviews and reply to every one, offer useful comment to journalists, appear as a guest on podcasts in your field, and enter the awards that matter in your industry. ## Answer the questions people ask People ask assistants full questions: how much does this cost, which is better, how do I choose, who is good at this near me. Publishing clear, specific answers to those questions on your own site gives assistants something accurate to draw on. Articles like this one exist for exactly that reason. Write for the customer first. Be specific about what you do, where you do it and who it suits. Specific answers are far more useful to both people and machines than broad claims. ## Keep your Google Business Profile complete For local recommendations, your Google Business Profile is one of the strongest signals available. Choose the most accurate primary category, set your real service areas and hours, list every service with a short description, add genuine photos, and keep reviews coming in steadily. Register your website in Google Search Console and Bing Webmaster Tools too, and submit your sitemap to both. ## Check what the assistants say about you Once a month, ask the main assistants the questions a customer would ask, such as who is a good provider of your service in your city, and note whether your business appears and how it is described. If the description is wrong, trace it back to the source that is wrong and fix that source. Bing Webmaster Tools now also shows how often your site is cited in AI answers. This is slow, steady work rather than a quick fix, and the businesses that do it consistently are the ones that get named. It is part of our [SEO and search](https://www.highimpactmarketing.com.au/services/seo-and-search) and [AI and automation](https://www.highimpactmarketing.com.au/services/ai-and-automation) work, and if you would like a hand with it, [get in touch](https://www.highimpactmarketing.com.au/contact). Related services: [SEO and Search](https://www.highimpactmarketing.com.au/services/seo-and-search), [AI and Automation](https://www.highimpactmarketing.com.au/services/ai-and-automation), [Content Creation](https://www.highimpactmarketing.com.au/services/content-creation). Questions Quick answers Can I pay to be recommended by ChatGPT? Not in the organic answers. Recommendations come from the information assistants can find about your business across your website and the wider web, which is why consistent details, genuine reviews and clear content matter so much. Does SEO still matter if people use AI assistants? Yes. Most assistants that recommend businesses draw on live search results, so a website that search engines understand well is also easier for AI assistants to understand and cite. What is llms.txt? A short plain text file at the root of your website that summarises your business, services and key pages for AI systems. It is simple to add and helps make sure your business is described in your own words. How long does it take to show up in AI answers? It varies, and it builds over time. Website changes can be picked up within weeks once pages are indexed, while reviews, directory listings and media mentions accumulate over months. Consistency matters more than any single change. Keep reading [ PricingWhat a marketing consultant costs in Australia in 2027How marketing consultants in Australia charge in 2027: hourly, by project or on a monthly retainer, what moves the price, and how to compare quotes properly.](https://www.highimpactmarketing.com.au/insights/marketing-consultant-cost-australia) [ HiringMarketing consultant or in house hire: how to decideHow to decide between hiring a marketer and engaging a marketing consultant: the volume of work, the skills needed, the real cost of a hire and the middle paths.](https://www.highimpactmarketing.com.au/insights/marketing-consultant-or-in-house-hire) Working with businesses in [Brisbane](https://www.highimpactmarketing.com.au/marketing-brisbane), on the [Gold Coast](https://www.highimpactmarketing.com.au/marketing-gold-coast), the [Sunshine Coast](https://www.highimpactmarketing.com.au/marketing-sunshine-coast) and [right across Australia](https://www.highimpactmarketing.com.au/industries). 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