Insights
Straight answers.
Plain answers to the questions business owners ask us most about marketing, hiring, pricing and AI.
01 Pricing
What a marketing consultant costs in Australia in 2027
How marketing consultants in Australia charge in 2027: hourly, by project or on a monthly retainer, what moves the price, and how to compare quotes properly.
Read the guide
02 Hiring
Marketing consultant or in house hire: how to decide
How to decide between hiring a marketer and engaging a marketing consultant: the volume of work, the skills needed, the real cost of a hire and the middle paths.
Read the guide
03 AI and search
How to get your business recommended by ChatGPT and Google AI
How Australian businesses get found and recommended by ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot and Claude. A practical guide.
Read the guide
04 Leadership
What a fractional CMO does, and when a business needs one
What a fractional chief marketing officer does, how it differs from a consultant or a full time hire, and the signs a business is ready for one.
Read the guide
05 Local search
How Brisbane and Gold Coast businesses get found in Google and AI
How Brisbane and Gold Coast businesses get found in Google and AI: Google Business Profile, reviews, city pages, Bing Places, Apple Business Connect and more.
Read the guide
Got a question
we have not answered
Ask us directly. We will give you a straight answer, whether or not it leads to working together.