Gold Coast
Marketing for the
Gold Coast
An easy drive from Brisbane and a regular one. Hospitality, property, health and lifestyle brands make up most of the work along the coast.
The Gold Coast is one of the most visual markets in the country. Customers expect a brand to look the part, and a feed that was good enough three years ago now reads as tired next to the competition. Tourism, hospitality and property also move with the seasons, so the marketing has to be planned around the calendar rather than whenever someone finds the time.
High Impact Marketing brings senior strategy and hands on delivery to Gold Coast businesses: content shot properly on location, campaigns timed around peak periods, and search work that puts you in front of locals and visitors alike. One person owns the plan and the work, so nothing gets lost between a strategist and a junior.
What it looks like on the Gold Coast
Senior marketing, close to home.
The same eight services as everywhere else, shaped around how Gold Coast customers find and choose a business.
01
Content on location
Shoot days on the coast, planned and run end to end, so you finish with months of photography and video rather than a handful of posts.
02
Built around the season
Campaigns planned against school holidays, events and the tourism calendar, with budget weighted to when customers are actually deciding.
03
Locals and visitors
Search, maps and social aimed at both audiences, because a Gold Coast business usually needs both to have a good year.
04
Social that looks the part
An editorial feed, reels and paid social that hold their own against the best brands on the coast.
The services
One plan, eight disciplines.
AI and Automation
/08The practical side of AI, applied to your marketing.
Brand Strategy
/08The positioning work that makes everything after it easier.
Campaign Creation
/08Campaigns built around commercial goals, not vanity metrics.
Content Creation
/08Content that tells your story properly and actually gets used.
Events and Activations
/08From the first run sheet to the pack down.
Podcasts
/08The format that turns expertise into authority.
SEO and Search
/08Getting found by the people already looking for you.
Social Media
/08A consistent, considered presence on the channels that matter.
Working across Surfers Paradise, Broadbeach, Burleigh Heads, Southport, Main Beach, Robina, Varsity Lakes, Palm Beach, Coolangatta, Hope Island and the hinterland.
In their words
What clients
actually say
Client review
Claudia has been an incredible asset to our business. Her professionalism, determination and unwavering commitment to excellence have been a constant throughout our journey. From startup to a mature business, navigating the highs and lows of an ecommerce and B2B brand, she has shown up with positivity, grit and a clear ability to meet deadlines without compromise. Her network and strategic thinking have opened doors that would not have existed otherwise.
Ecommerce and B2B
Client review
Claudia has completely changed how our company shows up. Ours is not an industry anyone expects to look good on social media, and she has made it genuinely editorial. Since then we have had new suppliers come to us, some of them very big names, purely because of how premium the brand now looks. She ran a week long campaign interstate that gave us content for the entire year, and spent real time with our team while she was there. She cares, and it shows.
Transport and logistics
Gold Coast questions
Before you
get in touch
Do you travel to the Gold Coast?
Yes, regularly. Shoot days, strategy sessions and events on the coast are part of normal scope, and it is an easy drive from the Brisbane base.
Do you work with hospitality and tourism businesses?
Yes. Hospitality, tourism, property, health and lifestyle make up most of the work along the coast, and the planning is built around the seasons those businesses live by.
Can you manage our social media and paid ads?
Yes. Planning, content, posting, community management and paid social are all handled, with organic and paid working together and reported in plain language every month.
How do we get started?
Book a discovery call. We learn how the business makes money, agree a written scope, and most retainers are underway within two weeks.
Also working in Brisbane, Sunshine Coast and right across Australia.
Your impact
starts here
Tell us what you are building on the Gold Coast. We will tell you honestly what it needs, and whether we are the right people to do it.